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GOOGLE ADS (Formerly Google Adwords) | Why our FREE SEO is such amazing value! Google Ads allows you to pay Google to show your website when someone searches for your service in or outside your local area: e.g. if someone searches for ‘plumber’. You can set-up Google Ads by calling Google Ads directly on 1800 806 545 (Irish number valid as at May 2018). They will then set-up your Google Adwords for you and will also set-up your ads to show on Google in the area you are targeting. We are Google Ads Certified, but we concentrate on Organic SEO as part of our website service for the self-employed to provide the best value for our clients. But, if you’re willing to pay to advertise, we recommend calling Google directly. Please advise us before-hand, so we can give you some information to give Google to enhance your advertising campaign and make it more successful. Did you know? ‘98% of people who click on an advert don’t contact the business!’ and ‘You should spend at least €1,500 per month so see a benefit from Google Ads!’
How expensive is Google Ads? It‘s very important to note that Google Ads can be very expensive for a small business or the self-employed. You should be prepared to spend at least €200 per month (€2,400 p.a.) to receive any activity. Conversion rate for Google Adwords Google states that 98% of people clicking on an advert do not make contact with a business, so it can be quite expensive for a small business. Therefore, for every 100 people clicking on your advert, you can expect 1 to contact you. Each click can cost between €2 and €8 or more. According to Google, the average self-employed person  or small businesswith a website spends circa €1,500 per month (€18,000 per annum) on Google Ads to advertise in their local area and significantly more if you are advertising outside their local area. Having said that, we believe Google Ads is a great way to promote any small business in any local area or further afield, especially given that there really is little choice outside of advertising on Google, and given how expensive Google Ads is It also shows what great value our FREE SEO DEEP really is!
Success on Google Ads can be very sector specific. For example, if you're a locksmith and someone clicks on your advert, they will likely call straight away as they're looking for a locksmith immediately (such ads can have a VERY HIGH conversion rate). However, if you're selling e.g. bikes, the person who clicks on your advert is most likely browsing and may visit many other websites (or just visit their local bike shop) prior to making a decision to purchase (such ads can have a VERY LOW conversion rate). Basically, if you have the money, advertise on Google Ads, but if you don’t, be careful with your
spending on these adverts. Learn more about our Free SEO DEEP for the self-employed in Ireland. SEO DEEP - Free SEO for the self-employed in Ireland from BizWeb365 Ireland
BizWeb365 Ireland | We set-up, design and manage websites for the self-employed in Ireland | Ph: (01) 547 5440
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